Sunday, July 18, 2004

Bengals' new look scores even before season starts

By Cliff Peale
Enquirer staff writer

In one weekend in April - just days after the Cincinnati Bengals unveiled their new uniforms for the 2004 season - the team sold nearly 1,000 of the jerseys at $65 (replica) or $250 (authentic) each.

Click here for a desktop wallpaper-sized version
of the above panoramic photo. After the photo loads in your browser, right-click to Set As Background on your computer's desktop.
(Doug Baker photo)

Take a VR tour of a Bengals luxury suite!

That's nearly one-quarter of all the jerseys the team sold in its Pro Shop and Paul Brown Stadium apparel stands all last year.

So far this year, merchandise revenue has increased 246 percent compared with the same period last year, merchandise manager Monty Montague said.

He wouldn't give exact dollar amounts.

Montague attributes the demand to the better performance of the team, which went 8-8 last year after winning only two games in 2002.

About 15 percent of merchandise sales are via the team's Web site.

"Sometimes it's funny. If we're leading in a game, we can see (Internet) orders pop up during the game," Montague said.

"And there's a definite spike after winning games."

The Bengals keep the profits from apparel sold at the stadium, over the team Web site or through its catalog.

Apparel sold through other stores is routed through the National Football League merchandise program, and even those sales are increasing.

Sales of Bengals jerseys in those stores increased 20 percent to $4 million in 2003, while sales of hats more than doubled to $1.5 million, and T-shirt sales doubled to $1.4 million, according to SportScan INFO, a Florida-based sports marketing research tracker.

Those numbers do not include sales through the NFL's Internet site or apparel sold inside stadiums.

The Bengals are hoping to widen the revenue stream this season with a remodeling of the Paul Brown Stadium Pro Shop.

The team also is taking over merchandise operations at Georgetown Collegein Kentucky, where the Bengals open training camp July 30.

As team turns corner, hopes and sales soar
Bengals' new look scores even before season starts
Take a VR tour of a Bengals luxury suite
Desktop wallpaper

Reds: Dunn's HR saves day
Photos of Saturday's game
LHP Claussen seems to be ripe for callup
Club puts Griffey on gag order
Reds chatter

500 homers or 300 wins?
Cardinals' Womack brings success
Scott Rolen: Halfway to Cooperstown?
Injuries never far from discussion
Workout encouraging for Chicago's Prior
Devil Rays release 40-year-old McGriff
NL: Maddux's 297th comes on shutout
AL: Tejada goes 3-for-4 as O's defeat Rays
AAA: Louisville 4, Syracuse 2

Journey has made Pilgrim stronger
Scouts at college coaches' service
Summer, AAU coaches can make profit
Jones reunited with his biggest critic - Shaq
Clay upsets Pappas to win trials decathlon

Annual favorites will try to extend dominance today

Unlikely Yank leads British
Mickelson's under-control style paying off
Tiger back in majors title hunt
James, Pate enter Kroger Classic

Expectations for Athens less than Olympian
USADA on lookout for steroids
U.S. track team, hurt by doping, still a powerhouse
2004 Summer Olympics schedule
Olympics guide, multimedia

Armstrong wins stage; Tour title in sight
Tour De France photos, maps, multimedia

Top of the 2nd
What's up with that?
Quick chat with ... Boxing's Chris Webb
Test your sports trivia knowledge

Sports digest
Sports today on TV, radio

Which is your favorite local annual event?

Return to Bengals front page...